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Why Facebook Appeals to Evidence-Based Marketers
Nielson’s March Report Global Faces and Networked Places reports that despite smaller audiences, social networking sites Bebo and MySpace are far ahead of Facebook in terms of monitization. Bebo, which...
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New Evidence Suggests Polling Can be Effective in Identifying Social Influencers
Social media marketers are continually confronted with the same question – where and how do we plant the seeds that will make campaigns “go viral?” How do we identify consumers that will be truly...
View ArticleTwitter Angling for Search Rankings
Twitter has launched the latest volley in the war for social media supremacy by changing the configuration of HTML page titles in hopes of achieving higher search rankings on individuals and...
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What Facebook Polls Mean for Brands and Consumers
Earlier this year, Facebook debuted several types of new engagement ads, including some that enabled advertisers to conduct polls. Because poll results appeared in site news feeds, polls that were...
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Clara Shih Discusses B2B Lead Generation on Facebook
In a Webinar today hosted by DemandResults client Appirio, Clara Shih made a convincing case that Facebook is fertile ground for big B2B marketing wins. Shih, author of the popular book The Facebook...
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New Guidelines for Measuring Social Media Marketing
Evidence-based marketers are hardly alone in wanting to measure the success of campaigns within social media services like Facebook, MySpace, LinkedIn and Twitter. But in order to have a successful...
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What Facebook’s Revamped Lexicon Tool Means for Social Media Marketers
Facebook rolled out a sneak peek of the mouth-watering new version of Lexicon this week. Although the demo is currently limited to a handful of pre-selected terms (“swine flu,” “basketball,” “Biden”),...
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Facebook Developers Go Legit in New App Directory
By now, social media users that once tweeted “Facebook or Twitter?” have come to realize that the two services couldn’t be more different. While Twitter is essentially a very powerful but extremely...
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Trends in Facebook App Popularity
Tracking trends in Facebook app usage is important for social media marketers. When Facebook users add and use applications, they are doing far more than having a meaningful interaction with a brand or...
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Marketing Study: Facebook Users Much More Affluent
With Facebook’s Beacon service being shuttered due to a class action suit, advertisers just got the incentive they needed to slog ahead in their social media marketing efforts: proof of a highly...
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Banking on the Facebook App Economy
Some prominent Facebook app developers breathed a heavy sigh of despair last week when Facebook announced that it would effectively mute involuntary app notifications messages (e.g. “Mark Just Leveled...
View ArticleFacebook Ad Conversion Tracking Announced
Facebook is finally testing a conversion tracking tool that will make it easier for advertisers to track the number of fans, impressions and clicks gained as a result of an ad campaign. Similar to...
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Social Media Optimization: Facebook Pages Now More Important than Ever in...
This week, Facebook Pages (typically created by businesses, organizations and artists) have started to appear in Google search results. With this highly anticipated move, it’s more important than ever...
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B2Bs To Increase Social Media Spend
Reports on increased B2C spending in social media are nothing new, but according to a report compiled by Duke University’s Fuqua School of Business and American Marketing Association, social media...
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How to Create a Company Social Media Policy
Despite the massive investment in social media underway by most consumer brands and service-based businesses, most are still struggling in regards to their own employees’ use of networks such as...
View ArticleDo Social Networks Already Rule Marketing?
Last week, I took the DemandResults staff to see The Social Network. As I listened to their comments after the film, it was apparent that one of the biggest surprises was that this was not a film about...
View ArticleHow Do Most People Share Content Online?
Amazingly, 44% of all online sharing now occurs in Facebook, according to sharing widget company AddThis. That’s up 33% in just one year. Another fact that may stun the digerati: email reigns over...
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Why First Engagements Are Essential To Your Social Media Campaign
According to social CRM specialists Get Satisfaction, 97.09% of people have bought a product or service from a brand based on their online experience. When several vendors offer the same or similar...
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What’s Trending’s Shira Lazar Gets Social [INTERVIEW]
Television and Web personality, video blogger and social media expert Shira Lazar embodies the evolution of entertainment journalism. Though she possesses the interviewing and reporting chops of a...
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Social CRM: Winning the Battle of the Brands
Data from the marketing firm Exact Target indicates that customers are becoming increasingly cautious of following brands on social media sites like Facebook and Twitter. As brands battle for followers...
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